What impression do your clients get when they enter your office before even saying word? Are they comfortable and receptive or turned off? Ron Carson says little things can go a long way when it comes to attracting and retaining clients.
As advisors – and entrepreneurs – it’s hard to come across a marketing idea we don’t love. Because of this, we all have a tendency to lose the balance between strategic thinking and the little things that need to be done to ensure the big picture vision is properly executed. Ron Carson asks, how can advisors keep the scale balanced in their dynamic role?
Spring is a time of new growth. The buds on trees start to appear, dormant flowers launch their annual makeover, and the grass begins its transition to a beautiful shade of deep green. If only growth in your business was as easy as waiting for warmer weather. Ron Carson asks, as, a financial advisor, are you prepared to grow this year?
A story on the best way to duplicate your top clients stirred some debate. The Prosperous Advisor, Ron Carson, says the key to referrals is asking for them.
Coaching and consulting hundreds of advisors over the years has allowed Ron Carson to see several industry trends and lump advisors together into various buckets. One of these “buckets” is advisors who view human capital, technology, office space, coaching programs, etc., as an investment versus a cost. Advisors who view these areas as costs tend to experience less success and grow their business at a slower rate.
Growing a financial advisory practice comes with many challenges. From bringing in new assets to finding a work-life balance, these challenges consume much of an advisor’s time and attention. However, a challenge many advisors seem to ignore is also one that offers the most opportunity - hiring an associate wealth advisor.
The world today is filled with coaches of every type. So many, in fact, you may question what a coach really does (and if a financial advisor needs one.)
Consumerism has, for the most part, taught us that satisfaction is the standard. But Ron Carson writes that, in the financial advisory business, satisfaction is unacceptable. Satisfied clients are not loyal clients and loyal clients are the only good clients.