Shirl Penney

Shirl Penney

All Shirl Penney's Stories
Going the RIA route is not an easy decision, but thoughtful preparation can get you there. Heres how.
Here are some of the top questions advisors have when they consider outsourcing parts of their business operations to a third party.
What advisors should know about setting up an independent practice.
Profitability and control still rank high on the list of reasons advisors go independent, but the ability to have new and better systems especially software also plays a compelling part.
For advisors looking to break out of wirehouses, legacy firms or banks, going independent doesnt necessarily mean they have to go it alone.
Advisors must make several key business decisions to go independent, says Shirl Penney, founder of Dynasty Financial Partners.
Advisors can avoid risks and find success in breaking away to independence, says Shirl Penney, founder of Dynasty Financial Partners.
Building your own business, even with a team of experts behind you, requires making tough decisions regarding resources, clients and employees. But most of all it requires leadership. Dynasty's CEO Shirl Penney offers a few lessons his firm has learned as it continue to build a business.
Growth can mean a number of things: professional development, growing assets, increasing enterprise value of the business, raising revenue or expanding profits. Shirl Penney examines a few lessons learned from the Dynasty Network on what advisors are doing to raise revenues and widen margins.
Legal and regulatory considerations on the path to independence.
How important is naming, branding, promoting and marketing? For some independent advisors who came to independence from larger employee advisor models, you may not have thought as much about your brand in the past. As an independent firm in a growing and increasingly competitive landscape, its important to recognize that you are building a brand as much as a business.
If there is a constant in the investment advisory landscape, its change. And few things are changing faster than the independent sphere.
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Feb
10
Feb 10-12, 2016
Marriott Harbor Beach Resort, Ft. Lauderdale, Fla.
Jun
16
Jun 16-17, 2016
Sheraton New York
Jun
22
Jun 22, 2016
Convene, NYC, NY