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Alex Niehenke

Alex has over a decade of experience in advising and investing in early and growth stage software startups. At Scale, Alex focuses on opportunities in business software (marketing, sales, HR, finance) and vertical software (financial services, commerce, etc). He has been involved with the firm's investments in, Demandbase, PeopleMatter, and Sailthru.�Prior to joining ScaleVP in 2013, Alex was at Crosslink Capital where he worked on investments in Bleacher Report (acquired by Turner), Marin Software (MRIN), and Flurry (acquired by Yahoo). Prior to Crosslink, Alex was at investment bank Montgomery & Co. providing advisory services to Internet and software clients. Some of his clients included Club Penguin, MySpace, and LegalZoom.�Alex holds a BS in Business Administration and a BA in Legal Studies from the University of California, Berkeley. He lives in San Francisco and can be found in a body of water most weekends, whether pool, ocean, lake, or bay.