Craig Bedell is the Worldwide Insurance Industry Executive for IBM�s Business Analytics Software Group.He joined IBM in 2007 and brought with him over 30 years of experience in the insurance business. Craig has a unique blend of field office, producer and home office accomplishments across multiple areas including underwriting, claims sales, marketing, special operations and finance. Additionally, he is a licensed brokerHis passion for analytics and optimization lead him to apply his industry knowledge and expertise to assist Property & Casualty, Life and Annuity business leaders develop a strategic agenda to effectively utilize business intelligence; enterprise financial performance management; predictive analytics; risk analytics; geo-spatial and sales performance management solutions as a competitive differentiator.Craig is responsible for IBM�s global strategy in Business Analytics SWG (Business Intelligence & Predictive Analytics; Financial Performance Management, and Financial Statement Reporting; Sales Performance Management and Enterprise Risk Segment offerings for Insurance (Property & Casualty/General Insurance as well as Life/Annuities). He directs the firm�s insurance solutions, sales, marketing, and services strategies for Smarter AnalyticsRecognized internationally for his expertise in business analytics, Craig is an outspoken industry advocate and authority regarding the application of analytics in insurance as well as the necessary cultural changes necessary to drive performance management in an insurance organization.He is also the co-author of the book titled Performance Manager: Proven Strategies for Turning Information into Higher Business Performance for Insurance and is regularly asked to speak for insurance associations and is quoted internationally by industry press on matters related to the insurance industry�s use of technology to augment business decision making.
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