Dana oversees SourceMedias custom and syndicated market research programs for clients in financial services, professional services, and IT across all SourceMedias B-to-B publishing and media brands. She has more than 15 years of market research experience, including research program design, research operations, and delivering actionable research-based insights in client presentations and thought-leadership marketing content.Formerly, she was research director at UBM Channel where she managed custom research for the companys IT channel consulting business. She also worked at online community provider, Communispace, and was previously an analyst and research manager at IDC. Dana has an M.S. degree in Marketing Analytics from Bentley University.
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