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David Hawkins

David Hawkins

As Director of Experience Innovation at Umpqua Bank, David brings a unique perspective and design sensibility to an industry steeped in tradition. Responsible for design and development of the Umpqua Experience across all customer touchpoints, David developed Umpqua’s Discover Local Music Project, its Neighborhood Store concept, Umpqua’s Innovation Lab in Portland’s South Waterfront, Umpqua’s LocalSpace small business social networking site and its Business Therapy event series.Formerly a Program Director at award winning design consultancy Ziba, David created brand strategy and product development programs for companies ranging from start-ups to Fortune 100s including Ford, Sony, Starbucks and Sega. His work managing the design and development of Umpqua’s flagship store in Portland’s Pearl District helped Umpqua reaffirm its leadership position in the banking industry and establish a new standard of customer experience. A Portland native, David holds an MBA from the University of Oregon and degree in Communications from Portland State University.