In his work with the Virtual Channels Group management team, Mr. Class is responsible for strategic business analysis regarding the online base of financial service customers.� He analyzes customer preferences and behaviors to help Wells Fargo respond to customers’ banking needs and to develop new financial services that can be accessed anytime, anywhere. Key milestones include bank-wide adoption of customer-centric cross-sell potential and probability of attrition risk models and the deployment of a customer channel interaction “big data” environment.Previously, Mr. Class was responsible for Branch & ATM location planning & analysis throughout the Wells Fargo franchise and played a lead role in the development of Wells Fargo’s innovative branch delivery strategy, including the supermarket banking program and specialized branch formats. In addition, Mr. Class was responsible for development of branch staffing & scheduling applications as well as branch-based database marketing and lead delivery tools.Mr. Class received his MBA from Haas School, University of California, Berkley and his B.A. cum laude from the University of Pennsylvania.
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