Luca is an expert on how senior marketers can take advantage of new advertising and communication technologies to bolster their brands' health, deepen customer relationships and, ultimately, increase sales. His current research touches on marketing strategy, Adaptive Marketing, agency relationships, and the latest trends in advertising and media. Before joining Forrester, Luca was head of industry marketing for Google in EMEA and he has more than 10 years of marketing and strategy experience at branded goods manufacturers, including Ferrero, Johnson & Johnson, L'Oreal, and Prada.
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