Updated Thursday, October 23, 2014 as of 10:31 AM ET

Attracting Female Clients: The Dos and Don’ts of Female-Friendly Marketing

Many financial service firms are targeting women as their economic power increases. The best way to market your practice to any demographic is by providing high-quality services. However, it is also prudent to have a marketing strategy that speaks to your ideal clients and clearly articulates how these clients can benefit from hiring your firm.† If you are focused on attracting more female clients to your firm, here are a few dos and doníts to adhere to:

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Comments (2)
I'm embarrassed, but really glad that I read this article and video before rebranding our site! We just got some consulting done on our branding (a payday loans no credit check company) and they recommended that we appeal to women, and i'm sorry to say that, until I read this page, I was screaming towards a "stepford wife" website for sure. Thanks for the save!
Posted by Valen S | Tuesday, March 12 2013 at 4:27AM ET
Useful read shared in this thread having great useful material which is much helpful one for many persons to required knowledge.
Remy Hair
Posted by bob k | Thursday, June 13 2013 at 5:57AM ET
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