Updated Monday, July 28, 2014 as of 6:40 PM ET

Email This Article

Attracting Female Clients: The Dos and Don’ts of Female-Friendly Marketing

Kathleen Burns Kingsbury

Many financial service firms are targeting women as their economic power increases. The best way to market your practice to any demographic is by providing high-quality services. However, it is also prudent to have a marketing strategy that speaks to your ideal clients and clearly articulates how these clients can benefit from hiring your firm.

Login for Registered Users:

Log in below to email an article:

Lists
2014 Summer Reading List for Advisors

Current Issue

The June Issue is now online!


TWITTER
FACEBOOK
LINKEDIN

Industry Events

August 10, 2014 |

September 9, 2014 |

September 17, 2014 |

September 20, 2014 |

September 28, 2014 |

Already a subscriber? Log in here