Updated Friday, April 18, 2014 as of 4:48 PM ET

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Attracting Female Clients: The Dos and Don’ts of Female-Friendly Marketing

Kathleen Burns Kingsbury

Many financial service firms are targeting women as their economic power increases. The best way to market your practice to any demographic is by providing high-quality services. However, it is also prudent to have a marketing strategy that speaks to your ideal clients and clearly articulates how these clients can benefit from hiring your firm.

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