Updated Saturday, May 25, 2013 as of 8:29 AM ET
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"They have in-depth knowledge about everything that's going on with those funds, and they do spend a lot of face time with the manager and the clients, so there's a very tight bond that's built between them. They really view themselves more as an extension of that manager's team and not just someone who's doing a process. It gives them the ability to learn about those managers' positives and also their pain points to see an opportunity and identify an opportunity to help that manager grow and to help them with any of the struggles that they may be having."

Jesse Marrus is president of Street ID

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