Updated Wednesday, September 2, 2015 as of 7:51 PM ET

Facebook for Advisors: Is It Worth the Effort?

Facebook has now surpassed Google in its number of daily visitors, and more than 71 % of United States internet users are on Facebook. If you’re not using this tool to promote your business yet, now is a good time to start. Consider the following:

  • The percentage of baby boomers using social media is rapidly increasing and they are among the most active users on social networking sites.
  • Young HNW investors increasingly interact online and are likely to view an advisor negatively if he or she does not have a social media presence.
  • Facebook profiles provide ways to anticipate client needs, giving advisors unprecedented insight into major life changes.

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