Updated Thursday, August 21, 2014 as of 8:09 AM ET

Fostering Financial Confidence in Your Female Clients

Ninety percent of women report feeling insecure when it came to personal finance and 48% of women agree with the statement, “Investing is scary for me.” These statistics highlight the need for financial advisors working with women to foster financial confidence in their clients as part of the client engagement. 

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Comments (1)
I had this exact experience and approach with a female client recently.

She's a wonderful and candid person who said she was "too cheap" to hire a money manager for her $3 million portfolio. Instead she hired me to build an investment plan and teach her how to manage it herself.

When I presented the plan she admitted feeling overwhelmed with the responsibility, but not yet ready to ask someone else to take it on.

As her coach I really do have to give her space and time. That's great reinforcement of what I already sensed in my dealing with female clients.
Posted by ron g | Friday, December 07 2012 at 10:09AM ET
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