Updated Thursday, December 18, 2014 as of 7:34 PM ET

Going from Good to Great With the Right Unique Value Proposition

Financial advisors know there’s a lot of competition in the marketplace today. And they know they need a unique value proposition (UVP) to help market their services and attract new clients. Most of the more than 300,000 client-facing financial advisors have attended at least one workshop or training class on creating a unique value proposition.

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Comments (1)
Ken,

Agree with your UVP thoughts.

That's why the R&D efforts of our governing board of physician-directors, accountants, financial advisors, academics and health economists identified the need for integrated personal financial planning and medical practice management as an effective first step in the survival and wealth building life-cycle for physicians, nurses, healthcare executives, administrators and all medical professionals.

Now - more than ever - desperate doctors of all ages are turning to knowledge able financial advisors and medical management consultants for help. Symbiotically too, generalist advisors are finding that the mutual need for extreme niche synergy is obvious.

But, there was no established curriculum or educational program; no corpus of knowledge or codifying terms-of-art; no academic gravitas or fiduciary accountability; and certainly no identifying professional designation that demonstrated integrated subject matter expertise for the increasingly unique healthcare focused financial advisory niche ... Until Now!

Enter the Certified Medical Planner(TM) charter professional designation.

Ann Miller RN MHA
[Executive-Director]
http://www.CertifiedMedicalPlanner.org
Posted by Ann M | Friday, February 22 2013 at 8:47AM ET
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