Today, times have certainly changed. Now, virtually every independent financial advisor practice has a web page, and while an increasing number of advisors are seeking to make better use of other digital platforms such as Facebook, Twitter and LinkedIn, far too many still do not have a coherent digital marketing plan in place to complement their overall marketing strategy.
The easy part, of course, is simply having a digital presence. Putting that digital presence to practical use, however, is another thing entirely. Indeed, the most successful independent financial advisory practices are now devoting considerable time and energy into devising a clear and easily-accessible digital marketing strategy, using the above social media platforms to greatly enhance the way they communicate with existing clients and prospect for new business opportunities.
But even more than that, the electronic space, more and more, is being used by independent advisors to remerchandise original content on an automated basis over multiple communication channels – a priceless marketing tool that allows firms to establish themselves as industry thought leaders and announce firm-wide successes.