Updated Sunday, December 21, 2014 as of 7:41 PM ET

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How Advisors Can Maximize Their Digital Marketing Efforts

David B. Armstrong

Virtually every independent financial advisor practice has a web page, and while an increasing number of advisors are seeking to make better use of other digital platforms such as Facebook, Twitter and LinkedIn, far too many still do not have a coherent digital marketing plan in place to complement their overall marketing strategy.

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