Updated Thursday, December 18, 2014 as of 6:09 PM ET

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The 3 Google Analytics Metrics Advisors Should Be Measuring

Mark Piquette

Google Analytics is a fantastic free tool you can use to better understand your website and be more effective in your online marketing efforts. If your website strategy consists of “set it and forget it,” you are missing out on valuable opportunities to gain insight into your online impact.

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