Updated Friday, October 31, 2014 as of 7:29 PM ET

Using Technology to Extend Your Brand

Like many, I travel often for business. While airline travel is not typically easy, Southwest Airlines always impresses me as being one of the best carriers in business today. Every time I fly with them, I am amazed by how pleasant everyone is and how the staff makes you feel like a welcomed guest. Even Southwest's change policies and baggage fees are improvements on the industry norms; if you need to rebook a flight, you don't have to pay a hefty change fee in addition to any difference in the ticket price. Since plans always seem to change at the very last minute, Southwest has created a superior mobile app and website to ensure that their customers can quickly and easily make travel adjustments. 

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