Updated Friday, October 31, 2014 as of 6:34 AM ET

Why Effective Marketing Requires Courage

A winning marketing strategy takes more than understanding your target market, creating a value proposition that will attract ideal clients, communicating well, and delivering on your promises. It takes courage. T

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Comments (2)
Good piece. For financial advisers, understanding target market and aligning value proposition and messaging takes discipline and focus and as Seth Godin says guts.
Posted by Therese B | Tuesday, December 11 2012 at 11:09PM ET
Thanks, Therese! Absolutely right.
Posted by Stephen W | Wednesday, December 12 2012 at 8:20AM ET
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