Updated Saturday, November 1, 2014 as of 10:00 AM ET

Advisors: Tools to Optimize Your Time on Social

When helping financial planners strengthen their online presence, I start off by asking the main reason why they struggle with social media. More often than not, one of the top problems expressed is the lack of time to write a blog post or share content on social platforms. Unfortunately, without a strategy for social media engagement, those creative ideas that would have developed into insightful messages and blog posts are simply lost.

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Comments (5)
Indeed it is not enough that you have a presence on social media. Now you need to optimise the time you spend on it. Like anything else, this involves planning and this article has given many useful pointers. Ensure that your blog reflects correct, complete and up-to-date information especially if it deals with finance. At the same time you have to weigh the costs-benefits.
Posted by KIMMY B | Friday, January 17 2014 at 8:22AM ET
How are you archiving social media posts for compliance purposes?
Posted by Sharon W | Friday, January 17 2014 at 8:29AM ET
Hi Caitlin, great article! I work with many advisors who are starting to understand the need when it comes to social media but there are still a lot of questions surrounding how to implement an effective strategy. I think the bottom line of any social strategy is to make sure whatever you're sharing adds value to your friends, followers and connections.
Posted by Maggie C | Monday, January 20 2014 at 11:57AM ET
Hi Caitlin, I read your article hoping it would provide me information I didn't know already. As a financial adviser I am always looking for ways to creatively communicate with my audience. Finding things that are pertinent to write about is not the problem. Nor is finding the time to write it. What is the problem which you didn't touch on was compliance. The reason I stopped using social media is because compliance is part of the process. When you write about something you have to go through that process which can add weeks. I just stopped because it became a pain in the neck. I think if you asked advisers why they are not more taking advantage of social media you would find that your article has no relevance. The problem isn't all the issues you raised which are easy to rectify if they even exist at all. The issue is the headache that compliance causes when an adviser tries to be creative in his business.

David Broder, LifeMark Securities
Posted by david b | Thursday, February 06 2014 at 11:38AM ET
Good advice Caitlin. One note, Google Alerts stopped working a while back. -- Mike Byrnes, President of Byrnes Consulting, LLC, www.byrnesconsulting.com
Posted by Mike B | Saturday, February 22 2014 at 3:00PM ET
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