Free newsletters - Wealth Advisor, Breaking News and More
Earn Free CE Credits
Free Seminars and Podcasts from Industry Experts
Access our Discussion Boards
BlogsThought Leaders
Engage the Affluent by Focusing Beyond Financials
By Keith Weber
March 29, 2011
¦
Advertisement
David Lee Roth once said, “Money can't buy you happiness, but it can buy you a yacht big enough to pull up right alongside it.” Over the past year a number of studies have been released that may prove the former Van Halen front man just might - up to a point - be right.
Most noteworthy is a study released last year from Princeton University’s Woodrow Wilson School which claims that up to a point, increased income can indeed make an individual happier. The authors of the Princeton study analyzed the responses of 450,000 Americans polled by Gallup and Healthways in 2008 - 2009 and concluded that for individuals with incomes of less than $75,000 per year, an increase in income did lead to improved day-to-day happiness. Above $75,000 however, the correlation between increased income and improved daily happiness went away.
The study doesn’t say why $75,000 is the benchmark, but the authors say it’s “plausible” that this is the number at which most people’s basic needs are met and money for day-to-day expenses is no longer an issue. At that point, other factors such as family and social relationships, engaging in a meaningful purpose or gathering fulfilling life experiences may have more impact.
A survey of affluent clients by Merrill Lynch early last year seems to support that finding. In January, 2010, 51% of Merrill’s affluent retired clients responded that they wished they had spent more time focusing on their life goals, not just their financial goals, when preparing for retirement.
For financial advisors targeting affluent clients, this can be a key insight that dictates the direction of your conversations and relationship with clients. While $75,000 is by no means a hard and fast number, the idea that there is some number that represents a comfort zone to each of your clients will dictate the topic of future conversations. If their income, whether it be earned income from work or passive income from their portfolio, is below their comfort zone, then most of your conversations will be around how to increase that number. It may be a conversation about how to increase their financial assets by saving more or investing better, or it may be a conversation on how to improve their human capital to get a job that pays more so they have more to save. Just as psychologist Abraham Maslow’s hierarchy of human development is built on fulfilling our basic needs, your conversations will be focused on building and creating this foundational income.
For affluent clients who have assets that can produce incomes above that comfort zone however, the focus changes away from investments and income planning. Undoubtedly these things are still important and the client will want to know they are taken care of at that level, but once that assurance is received, the client’s attention will turn toward finding happiness and fulfillment in life’s other key arenas. What are their most heartfelt dreams and true life goals? What is it that will provide them a sense of passion and purpose? Now, you as an advisor have the opportunity to move beyond being a just a trusted financial advisor, to becoming your client’s trusted personal advisor, able to assist with all areas of their life. The question is, Are you able to engage your client in that conversation?
Keith J. Weber, CFP, CPRC, is a speaker, author and founder of Weber Consulting Group, LLC, a financial advisor training, coaching and practice management consulting firm focused on life planning. Through the website Retirement2020.com, Keith provides tools to advisors and clients to help build stronger client relationships and prepare for the latest “new retirement.” Keith maintains the CFP® designation and is also a Certified Professional Retirement Coach. His latest book, Rethinking Retirement, was released in July, 2010.
Keith has been in the financial services industry for over 20 years as a nationally recognized financial advisor as well as in financial institution investment program management and broker-dealer executive management.
0 Comments
Be the first to comment on this post using the section below.
Add Your Comments...
Already Registered?
If you have already registered to IAG Blogs, please use the form below to login. When completed you will immeditely be directed to post a comment.
Advisors have the right and should be concerned about using social media. If you have someone in your corner, someone who knows social media and what life is like as an advisors, you should have confidence that you can execute a social media marketing strategy, gain brand awareness, cement relationships with existing clients and gain new ones that will be happy their advisor communicates with them in the medium they like.
The tragic apparent suicide of former NFL superstar Junior Seau serves as a reminder to advisors that many of their clients will need more than just investment advice and guidance after theyve retired.
Every year FINRA sends hundreds of inquiries to firms that are not broker-dealers, including RIA firms, about suspicious trading. How you respond is critical.
As an advisor, your ability to engage in clients goal-setting conversations may well prove the difference between them staying with you or going elsewhere.
The greatest thing President Obama could do on the eve that commemorates the 10th anniversary of the 9/11 attacks is to set a date certain in this calendar year for the withdrawal of U.S. and allied armed forces from Iraq and Afghanistan. Lets now concentrate on making our economy healthy. And, as that happens, we can again help other economies get healthy as well.
Like theyve done with every stage of their lives, the Baby Boomers are changing what it means to be retired. But unlike other stages where leading edge boomers set the path that middle and second-half boomers followed, retirement is likely to be transformed throughout the boomer generation in such a way that second-half boomers and the generations that follow will experience a very different retirement than their leading edge siblings.
Some ideas are transcendent. Humankinds inability to learn from past mistakesoften reappearing in cumulatively more costly iterations as memories of yesterdays blunders fadeis an oft-repeated theme. Scholars confirm what historical anecdotes reveal.
$7.5 Million. According to a recent survey by Fidelity Investments thats the number it would take to make the average American millionaire feel wealthy. Considering less than 2% of the population has even $1 million in assets, how can we help our clients feel secure when they fall short of their own expectations? The answer may be in helping them first achieve financial maturity.
As trusted and respected advisors, clients often look to us for guidance. Successfully handling those situations where there is no financial solution requires us to recognize two things: First, our role changes, and second, a different skill set is required to preserve and strengthen the client relationship.
For wealth managers, the big question is this: is the unified managed account a realistic goal that will become a reality over time? Or is it a holy grail that will capture imaginations but remain unrealized, draining resources that would better be spent elsewhere?
Advisors are struggling to come up with a better retirement income portfolio solution, which we believe we have found. This is not just about dividends. Inflation is a major concern long term that advisors not only need to be aware of when building retirement portfolios but must have an effective portfolio management solution.
Past performance is not necessarily indicative of future results. Just eight words that have been repeated enough in mutual fund marketing materials for investors to tune out their message; or perhaps they have chosen to ignore the most important of those eight words, the word NOT.
The past few years have provided a stark illustration of the ability of markets to surprise. It may be that inflation is the next big economic challenge to make an unwelcome return. The limitations of the most popular inflation fighting vehicles are becoming too pronounced, and the risks from inflation are too real, for the status quo to continue to reign in portfolio construction.
A popular axiom referred to as Occams razor - holds that we should tend towards simpler approaches until we must trade simplicity for increased explanatory power. For estate trustees and beneficiaries considering tax strategies in the disposition of 2010 estate assets, this principle is a sound guideline.
Many financial advisors think about leaving the safety of the Mothership - you know, the large firm that takes 60% or so of every nickel earned - but then when push comes to shove, can it be done?
Resoundingly the answer is yes.
Every few years we begin to see headlines proclaiming the latest New Retirement. I have to admit there have been so many versions over the past 20 years that I sometimes get confused as whether theyre talking about the new retirement, the new, new retirement, or the newest, new retirement.
Client satisfaction and loyalty are poor indicators of a likelihood to refer. Julie Littlechild, President of Advisor Impact, de-mystifies the process for advisors attending the FPA Business Solutions Conference 2011.
"When you practice Sales Intelligence, youll win twice the business of those who wing it,'" according to ActiFi's Sam Richter. "Youll ensure relevancy and impress any client, any prospect, every time."
When the call comes from compliance that your branch examination is imminent, some advisors decide its time to take a vacation while others take the vapors. But branch exams should not be stressful or painful if you follow these basic steps and integrate them into your practice.
Customer relationship management is more than just an industry buzzword. In fact, for advisors it can be the difference between a profitable business and a really profitable business.
Just as the market volatility of the last few years has been challenging for investors, its also been challenging for advisors. In addition to the higher level of effort required to keep nervous and frustrated clients on the books, high volatility in client accounts makes it harder to be confident of fee-based revenue and therefore confident of a practices overall financial health.
Pretirement described was supposed to be for those who were somewhere between the rat race and the rocking chair," but over the last few years, the concept - if not the name itself - has begun to take hold among a much broader and younger - group.
In this environment, it is all about specialization and outsourcing. A good retirement plan recordkeeper can allow financial institutions to focus on key customer differentiators
Ultimately, owners and managers have huge responsibility in making sure their firm moves forward. Often, the choices they make around their staff are the biggest factor in whether they are successful or not.
When planning for retirement, all possible risks must be considered and evaluated. One of the most commonly overlooked is the potential need for long-term healthcare for you and/or your spouse.
As we enter the heart of fourth quarter earnings season, coupled with a growing consensus in the marketplace that 2011 may finally be a better year for stocks, many advisors should expect a discussion about equities to take the forefront in client conversations.
Estate tax reform in 2010 was marked by significant disagreement from both the House and Senate on whether any changes should be temporary or permanent.
It is pretty accepted that our practices are best grown through referrals, and that beyond our clients it is important to cultivate centers of influence such as CPAs and estate attorneys.
I was driving home from the interview more excited than I had been in years. I could not believe thatI actually landed the position and I beat out hundreds. The job was mine and life was turning around.
There I was, fifty four years old and I had been an unemployed manager for eighteen months. Howand why did it happen? I had such a long successful career as a brokerage manager. I always hit orexceeded my
Smaller financial advisors can build relationships and improve communication with this market segment by engaging them online and through their mobile devices with practical content that helps them make better financial decisions.
The holidays are a great time to show your clients that you appreciate them and their business. If this is done well, it strengthens client relationships, helping with both retention and referrals.
Tracking client information is important since it becomes the basis of the marketing plan. Unfortunately, many firms dont monitor the source of their new business and miss out on marketing opportunities.
Stock market performance in the recent past has clearly damaged the buy-and-hold strategy, which worked well in previous decades. Any financial advisor could present an Ibbottson chart showing the long-term performance of equities and cite the expected 10% return from investing in equities that had historically had the answer to meeting the plan of the client.
There is an extra wrinkle of complexity this year as the 2001 and 2003 Bush tax cuts are set to expire at the end of the year. Many members of Congress have expressed support for extending these tax cuts to some, if not all, taxpayers either temporarily or permanently. Without Congressional action, tax rates will rise to as high as 39.6% on ordinary income and 20% on capital gains.
Nick Georgis, a vice president at Charles Schwab, hosted a panel of four award winners from past and present to share their best practices to one of the most well attended sessions of the entire Schwab conference.
Referrals are a transfer of trust said Julie Littlechild, President of Advisor Impact. She added, They are an expression of everything you do with your clients.
Its never too early to begin helping clients prepare for the 2011 tax season. It will become even more so as the Bush tax cuts come to an end on Dec. 31.
Keith J. Weber, CFP®, CPRC, is a speaker, author and founder of Weber Consulting Group, LLC, a financial advisor training, coaching and practice management consulting firm focused on helping advisors build stronger client relationships through holistic life planning. Weber is also the publisher of Retirement2020.com, a life planning website used by advisors and clients to examine the non-financial aspects of retirement planning. Weber has been in the financial services industry for over 20 years as a nationally recognized financial advisor as well as in financial institution investment program management and broker-dealer executive management.
ûDuring his planning career, Weber watched hundreds of clients struggle with daily disillusionment with their jobs while in pursuit of the retirement dream, only to see them continue to struggle with the lifestyle transition shortly after retiring. After being diagnosed with a brain tumor in 2005, Weber drew upon his own experiences and those of his clients to author the book Rethinking Retirement - How to Create the Life You Want Without Waiting to Retire. Weber now speaks frequently on the emotional and psychological factors that create quality of life at any age.
ûWeber maintains the CFP® designation and is also a Certified Professional Retirement Coach. He is a frequent contributor to Bank Investment Consultant magazine, OnWallStreet.com and Financial-Planning.com. He is author of the Retirement20/20® blog on Financial-Planning.com.
0 Comments
Be the first to comment on this post using the section below.
Add Your Comments...