Updated Monday, August 3, 2015 as of 11:23 PM ET

Fix Your Prospect Seminars

Over the years, I've personally conducted more than 300 client-facing presentations, touting the services offered by financial advisors. As director of the Seminar Systems Unit for Jackson National Life Distributors, Iíve also trained hundreds of advisors to implement seminar marketing campaigns -- and I sometimes hear these advisors complain that seminars don't work.

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Comments (3)
John, everything you say rings true. I built my practice by hosting two events every month and in my book Seminars for the Financial Advisor I talk about how to: Engage, Educate and Elevate the Commitment of the audience, three of the most important components to a successful event.
Posted by Adri M | Wednesday, February 12 2014 at 12:56PM ET
A plan for maximizing a seminar experience can help you multiply the value of your seminar. Setting up a network of people who work in your field can provide invaluable help and insights into your own job. This is an excellent opportunity to showcase what's new in your field-new equipment, new marketing tools, even new office enhancements.

Posted by KIMMY B | Wednesday, February 26 2014 at 1:17AM ET
We are seeing declining participation in physcial seminars and events, with a trend toward webinars and other virtual means of communicating. It lessens the opportunity to schedule a follow-up face to face. However, you can offer an incentive to the first few who do schedule something.
Posted by Patrice H | Monday, March 17 2014 at 1:07PM ET
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