Updated Thursday, November 27, 2014 as of 12:28 AM ET

Fix Your Prospect Seminars

Over the years, I've personally conducted more than 300 client-facing presentations, touting the services offered by financial advisors. As director of the Seminar Systems Unit for Jackson National Life Distributors, Iíve also trained hundreds of advisors to implement seminar marketing campaigns -- and I sometimes hear these advisors complain that seminars don't work.

Get access to this article and thousands more...

All On Wall Street articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, blog discussions, the iPad App, CE Exams, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our daily or weekly e-newsletters covering the latest breaking news, opinions from industry leaders, developing trends and growth strategies.

Already Registered?

Comments (3)
John, everything you say rings true. I built my practice by hosting two events every month and in my book Seminars for the Financial Advisor I talk about how to: Engage, Educate and Elevate the Commitment of the audience, three of the most important components to a successful event.
Posted by Adri M | Wednesday, February 12 2014 at 12:56PM ET
A plan for maximizing a seminar experience can help you multiply the value of your seminar. Setting up a network of people who work in your field can provide invaluable help and insights into your own job. This is an excellent opportunity to showcase what's new in your field-new equipment, new marketing tools, even new office enhancements.

Posted by KIMMY B | Wednesday, February 26 2014 at 1:17AM ET
We are seeing declining participation in physcial seminars and events, with a trend toward webinars and other virtual means of communicating. It lessens the opportunity to schedule a follow-up face to face. However, you can offer an incentive to the first few who do schedule something.
Posted by Patrice H | Monday, March 17 2014 at 1:07PM ET
Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.

Already a subscriber? Log in here