What makes a good online presence? According to Reputation.com:
-- The first page of Google results are all positive.
-- No negative results on first few Google pages.
-- Top Google results are from credible sources.
-- No links for other people with same name.
-- Being quoted in reputable publications and working to crosslink to the online articles can not only improve your positive search rankings but can also create a favorable impression when current and prospective clients and business partners Google to see what they can about you.
WHAT’S AHEAD?
-- Women Advisors Forum, New York City, April 26, 2012 (I will be speaking on social media)
-- Loring Ward’s annual advisors’ conference, Monterrey, California, June 6-7, 2012 (I will be speaking on Marketing That Works for Financial Advisors Today)
-- Securities America’s annual advisor’s conference, Denver, Colorado, June 9-12 (my team will be doing onsite media relations)
-- InvestaCorp’s annual advisors’ conference, Naples, Florida, July 9-11, 2012 (I will be speaking on Marketing That Works for Advisors Today).
-- Garrett Planning Network’s annual members-only retreat, Denver, Colorado, August 5-8, 2012 (I will be leading a two-hour Rapid Fire Marketing Ideas session)
-- Veres/T3’s Business and Wealth Management Forum, Denver, Colorado, September 13-14, 2012 (I will be doing onsite PR for the conference and serving as the team leader for the social media lab) – use SWIFTVIP to save $100 off your tuition
-- FPA’s national conference, San Antonio, Texas, September 29 – October 2, 2012 (my team and I will be providing PR support for institutional clients and advisory firms onsite)
I look forward to seeing you at one or more of the above events. If you have ideas for the Marketing Maven blog here on Financial-Planning.com, please post a comment below or visit my Best Practices in the Financial Services Industry blog to access additional information and post suggestions there.
Now if you’ll excuse me, I have to go Google myself. It’s a Monday morning ritual.
