Updated Monday, August 31, 2015 as of 3:48 PM ET

Social Media Coach – Help or Hype?

These days, many people declare themselves experts in social media and will try to sell you seminars, training, and coaching services. Should you use them? In my opinion, none are necessary, at least not at first. 

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Comments (2)
This article is indeed correct in its assessment that no coach is needed to navigate social media sites. As long as you are savvy enough to use the web, you are set to browse and increase your visibility on the net. Many of these sites have a FAQ section and this would greatly help in resolving your problems. The rest is for you to figure- whom to interact with, how to respond, what to post and the like.
Posted by tasha123 s | Wednesday, November 27 2013 at 12:18AM ET
This article seems hypocritical, Laura. If there is no value in coaching why have you setup an internal coaching program for Morgan Stanley advisors?

"Advisors seeking more help with the platforms can turn to Morgan Stanley's business development organization that can teach them to use the sites and a call center where they can direct their questions. For more in-depth assistance, they can solicit additional coaching from technology vendor Socialware." From press release on 6/27/12 http://www.socialware.com/2012/06/27/morgan-stanley-expands-social-media-roll-out/

Additionally, in regards to following tutorials on the sites and sifting through help/how-to videos, sure...I have all the directions to put together the ikea furniture but I'd rather pay someone to do it for me. My time is more valuable.
Posted by Sarah H | Monday, December 02 2013 at 12:04PM ET
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