Clients are using social tools to connect, share and explore the world in increasingly greater numbers. Last year, Fidelity Investments, in its annual survey of American millionaires, found that more than a third (34%) of today’s millionaires are using social media professionally and 85% are using it for personal reasons. Online and mobile social connectivity is now fully integrated into the modern way of life for your clients. If it is important to clients, it should be important to advisors, says Mike Langford, senior social business strategist at Socialware. Langford spoke to Financial Planning about a few main reasons why advisors should start connecting with their clients through social media:
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