My family goes to a church that has about 800 regular weekend attendees. My wife and I go to weekly 11 a.m. services with a lot of other families whose kids attend Sunday school. We talk about life in passing, but itís tough to keep in touch with someoneís life while waiting in line to collect our kids. For that reason, many of the working parents are connected on LinkedIn.
On this particular Sunday, this one dad found me and mentioned he had seen everything I had been posting on LinkedIn and Facebook about my transition and the new firm. He loved my fresh approach, and as he works in IT, my technology strategy was a big plus for him.
Although heís not in my target market -- that is, heís not a teacher -- he asked if I would consider working with his family.
In some cases, without a personal connection, I might refer a prospect to another advisor. But in this case, I know the family personally and have actually worked with another mutual friend; he approached me based in part on that referral. So I will be talking further to him -- and Iíll remember that I can meet clients just about anywhere.