Before, Pinterest was believed to be the social network to use only if you only had photographs, recipes and retail products to promote. Not anymore! With new “article” pins, Pinterest is now making an appeal to content creators and publishers.
In the past, Pinterest allowed users to add articles, but the pins would only include an image and link. Now, whenever an article is pinned, the critical information needed to help stories gain traction, such as a larger image, story headline, author name, description and source URL, are more prominently displayed. This distinct new look helps to capture the attention of potential readers while allowing the content shared to rise above the noise against other pins and receive the attention it deserves.
Here’s a look at the enhanced pins:
Pinterest has slowly begun rolling out this new feature to users with enhanced pins already appearing on the profiles of major publishers like The New Yorker and TIME Magazine. According to Pinterest, the enhanced pins will also begin appearing on mobile platforms.
LEVERAGE ORIGINAL CONTENT
Now, whenever promoting original content on social media, remember to add Pinterest into the mix. Demonstrate thought leadership, both from a personal and business standpoint, by pinning the content you’ve created to a “must-read” board. With millions of users actively using the platform every day, adding Pinterest to your social media routine is an effective way to open the door to new readers and potential customers.
When searching for great reading material, make sure to check out what colleagues and influencers, such as Cathy Curtis of Curtis Financial Planning or Kristen Luke, head of Wealth Management Marketing, are doing on Pinterest. Their boards contain everything from marketing book suggestions for advisors, marketing techniques and financial news pieces.
Curtis does a great job promoting her expertise on women and money while also humanizing her brand by creating boards centered around her hobbies and interests. She also happens to have an "Excellent Reads" board.
And remember, the new enhanced pins aren’t just for business and marketing purposes. Why not take advantage of them personally? No matter where your passion lies, Pinterest makes it easy to “pin now, read later,” letting you save all of the articles that pique your interest to one board.
Caitlin Zucal is the marketing coordinator for RegEd.
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