Updated Sunday, July 13, 2014 as of 10:19 AM ET
14 Ways to Woo the Wealthy
To gain a competitive edge, advisors pursuing clients among ultra-wealthy individuals and families are using an array of sophisticated techniques designed to build engagement with existing clients and garner interest from new ones.
Defining the size of the market is tricky, though, as thereís some disagreement over the demarcation between high net worth and ultra-wealthy. Gauthier Vincent, a principal with Deloitte Consulting† and the head of the firmís U.S. wealth management practice, believes that the latter group represents the top tenth of the top 1% of global wealth and includes individuals and families with more than $5 million in investable assets. All told, he says, it encompasses approximately $4 trillion in value. The larger high-net-worth market, he says, includes individuals and families with investable assets of more than $1 million, for a total of $7 billion.   more »
More in Marketing
To best leverage social media in their practice, advisors need to familiarize themselves with their firms' compliance rules and get a little personal on their social media accounts. more »
Attendees at the recent Women Advisors Forum, held in New York, shared tips and experiences when helping clients fund philanthropy, branding their practices and investing fine arts. And advisors heard from industry veterans like Sallie Krawcheck. See the smartest takeways from the conference in our slideshow. more »
Advisors can enhance their branding by personalizing their practice more. Here are some ways to develop your personal approach. more »
'It's like rolling through a stop sign and you get the death penalty,' says the lawyer for Florida advisor Max Zavanelli. more »
Growth opportunities for broker-dealers in the bank channel will come from within. Instead of seeking unprogrammed banks, they will focus on increasing their existing ranks and expanding their share of clients’ business. more »
By snapping up a series of independent B-Ds in quick succession. the RCS Capital executive chairman has instantly made himself an industry player. He talks to Financial Planning about his plans. more »
Advisors who host an event to lure the well-heeled often end up being disappointed. Here are six steps to do it right. more »
Hoping to catch the baby boomer retirement wave, Merrill Lynch unveils a new approach to financial planning. more »
Former wirehouse complex manager Tony Sirianni launches Sirianni Strategy Group, a consulting and marketing firm, to help independent firms attract wirehouse advisors. more »
Looking beyond widowhood and divorce, advisors are missing opportunities to market their services to female clients. more »
A graying workforce. A homogenous culture. New technologies. With its future at stake, the wealth management industry is finally confronting its many challenges. more »
The Insured Retirement Institute is planning the launch of an advisor council this spring. more »
Reluctant advisors are advised to get over their reservations and start extending their marketing efforts to social. more »
Lists
Honoring the Top Branch Managers of 2013

Current Issue

The June Issue is now online!


TWITTER
FACEBOOK
LINKEDIN

Industry Events

August 10, 2014 |

September 9, 2014 |

September 17, 2014 |

Already a subscriber? Log in here