The human side of financial planning has been somewhat overlooked among some advisors who have tended to limit their interactions with clients to providing financial advice. The high-touch approach could become a "growing market niche" for advisors.
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We have the opportunity to think beyond tweeting and posting about how this will fundamentally change products in this industry, said Augie Ray, director of social media strategy for Prudential Financial. Its not just about getting content out we certainly have to do that too but there are a lot of changes coming in the next five years.
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