Updated Tuesday, September 2, 2014 as of 12:32 AM ET
Marketing Tricks to Reach Gen Y
In trying to find new young clients, many advisors are turning to online platforms. But that is not the only track to success.
More in Social Media
More small banks are engaging on social media and are finding ways to highlight their community involvement, promote their personalities and better connect with customers. more »
Fidelity's new Office of the Future complex highlights the tech trends most likely to shake up your workspace. more »
Advisor rating site BrightScope's first list of the country's "most social" advisors is met with some head-shaking by planners. more »
Social media isn't verboten, but it's crucial that planners know the rules. more »
Every client-facing industry has embraced social media with both arms -- except wealth management. Advisors and firms need to catch up. more »
New software is helping wealth management firms like Morgan Stanley and Raymond James put the ''social" in their advisors' networking. more »
Bankers should view complaints on sites like Facebook and Twitter as an opportunity to publicly score points with customers. more »
Advisors will be expected to keep records about the content they post on social sites just as they do with other materials on traditional channels, according to a senior commission attorney. more »
Now that financial regulators have finalized rules on social media interaction, firms like ING are, slowly and cautiously, beginning to let advisors experiment with social networks. more »
Clients and their children are increasingly shifting their lives online, but without realizing the potential dangers to their digital assets. more »
The Federal Financial Institutions Examination Council on Wednesday issued final guidance aimed at helping, banks, credit unions and other financial institutions manage risks related to social media. more »
Social media can be treacherous for any large firm. Just ask JPMorgan Chase, which provoked a frenzy last week after its #AskJPM hashtag was hijacked by angry customers. Big banks arguably face more challenges than other large corporations because, while they must use social media to reach out to customers, they still face substantial reputation damage from the financial crisis. Following are some of the worst experiences banks have had to date. more »
The use of social media within an advisory practice has been the subject of much debate within the industry, but one of the most common arguments for advisors limiting or altogether barring sites like Facebook and YouTube within the firm -- compliance -- might be dramatically overstated. more »
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