Inertia, caution and waiting for clearer regulatory guidance on social media compliance keeps some financial firms behind the trends, says Blane Warrene says.
Which financial institutions "get" LinkedIn? Jennifer Grazel, the social media networks global head of category development - financial services, offers up several examples.
For all the hype surrounding social media sites as the next great marketing channel for advisors, a panel of industry leaders warned that the jury is still out on what role tools like Facebook and Twitter will ultimately play in financial-services firms.
The human side of financial planning has been somewhat overlooked among some advisors who have tended to limit their interactions with clients to providing financial advice. The high-touch approach could become a "growing market niche" for advisors.
We have the opportunity to think beyond tweeting and posting about how this will fundamentally change products in this industry, said Augie Ray, director of social media strategy for Prudential Financial. Its not just about getting content out we certainly have to do that too but there are a lot of changes coming in the next five years.
The Financial Industry Regulatory Authority has temporarily withdrawn a controversial proposal to require advisors, brokers and firms to incorporate links to the BrokerCheck database when they post content to social media sites.
Consumer advocate Jennifer Openshaw is launching a new company that offers advisors a platform in which to build social media communities, with some compliance features built in.
Kasinas new social media report ranks Vanguard, Sun Life, iShares, Putnam and Franklin Templeton Investments as the top five asset managers for social media practices.
Facebook,Twitter and LinkedIn are changing the way advisors communicate with clients. How can advisors better use social media
to take their practice to the next level?
The federal regulator published a guidance update to clarify what mutual funds and other investment advisors can say on their social media sites (and things have become much more social.)
Just 34% of advisors believe that social media is a "wise use" of asset managers' time and resources and just over half (53%) feel that asset management firms are "smart to explore" social media.
Want proof that advisors need to be engaging with social media? Consider the SECs decision this week to let publicly traded companies make material corporate announcements on sites like Facebook and Twitter.
Vendors of social media compliance software are expecting a nice boost from the FFIEC's complex new rule proposal.
Asset managers ramped up their marketing and compliance staff dedicated to social media efforts by more than 60% from 2011 to 2012, according to new research from Boston-based Cerulli Associates.
Financial advisors can best attract clients through social media by creating engaging, targeted and timed content, according to Joanna Belbey, Social Media and Compliance Specialist at Actiance. Here are some success stories.
ING Direct CIO Charaka Kithulegoda says the only problem with allowing users access to online banking through Facebook is the perceived stigma.
Through less promotional posts, advisors may be able to avoid the red tape.
Not a fan of Twitter yet? Scott Curtis, president of Raymond James Financial Services, talks about who he follows on Twitter and it's value for advisors.
On the heels of getting recognized for its social media marketing content, Regions Bank dishes on what material has worked best for it and what it plans to do next in the socialsphere.
Social media is great for marketing. For customer authentication, not so much.
Social networking has become so common and broad-based in its use that banks have no choice but to incorporate social networking into their marketing efforts. Here are five ways they can do that.
Many busy advisors find it tough to run their businesses and stay active across multiple social media channels. Here's some helpful strategies.
Only 45% of certified financial planners use social media for professional purposes, according to a survey released Thursday by the Certified Financial Planner Board of Standards.
Social media is starting to shake up the world of wealth management, but amid some big success stories, many advisors are unclear whether its worth their time.
Facebook, which is used by 85% of advisors that are using social media, is far and away the most widely-used application, followed by LinkedIn (56%), Twitter (44%), Google (34%) and YouTube (31%).
Financial services compliance technology firm RegEd is offering clients a social media library containing pre-approved content, as well as a series of dictionaries, or lexicons, of words or phrases to support compliance.
Changes in the independent advisory industry, shifting demographics and advances in technology make the ability to communicate your value critical to your success, according to Tom Nally, president of TD Ameritrade Institutional.
Many banks are just going through the motions, tweeting about things that are irrelevant to their followers, Ron Shevlin, an analyst with independent research firm Aite Group, writes in a recent report.
Asset managers are largely using social media to promote their brands, according to the latest research from Cerulli Associates.
In an ever-changing regulatory landscape, managing compliance can be time consuming and inefficient for some advisors. Rich Hart,of Fidelity's National Financial, talks about integration, social media and selecting the right tools to help advisors continue growing their practices amid increasing compliance concerns.
Young and up-and-coming planner Winnie Sun is a passionate advocate for the role that social media can play in attracting Generation Y clients. But recently a routine LinkedIn inquiry she made yielded a benefit that surprised even her: a huge client prospect who she thinks she never could have met otherwise
Firms need to train advisors to create a social media profile and use digital platforms to communicate with clients and demonstrate their own expertise and value, says Kirk Hulett, executive vice president of strategy and practice management at Securities America. More from Hulett: Developing great leaders.
With an eye toward the future and likely also toward steering the Facebook generation toward its own website, Fidelity Investments launched a new app for Facebook, called FutureTimeline, which allows users to set long-term financial goals and track their savings toward shorter-term goals, like vacations or buying a new car.
Far removed from last year's Occupy-style protests in Chicago, customer experience shortcomings are still a big topic of discussion at 2012's BAI Retail Delivery Conference in Washington. New mobile innovation and social media advancements are two ways for banks to up their game.
With all the buzz about building a social media presence, it's still all about getting in front of a prospect. The Linked-In introduction process outlined by Kevin Nichols of the North Carolina-based Oechsli Insitute prescribes six steps to identify a potential client through LinkedIn and then score that face-to-face meeting.
A survey from the Oechsli Institute reveals that advisors are underusing the personal aspects of social media to build client rapport.
When Irvine, Calif.-based planner Winnie Sun jumped from Smith Barney to LPL Financial about 18 months ago, a major factor driving the move was her new firm's support of social media.
Eighty percent of financial advisors say they're dabbling in social media to drum up new business and one in five has already reeled in new clients as a result of participating.
Social media and technology usage has increased among ultra-high-net-worth and millionaire investors, according to a new Spectrem Group report.
Actiance announced the first social media enablement platform to work with Salesforces CRM data, allowing advisors to track and analyze sales discussions with clients in their blogs, on Twitter and other popular social media sites.
Deloitte survey also finds risks not continuously monitored at most firms despite available automation; most intend to revamp risk management within 12 months.
Morgan Stanley Smith Barney is rolling out LinkedIn and Twitter to its full 17,000-member financial advisor force with the aim of helping to make time spent in front of the computer more effective than cold calling client prospects.
"It's not how much you sell in social media," says Frank Eliason, SVP of social media at Citigroup. "The ROI is in the information that's out there; that leads to change and process improvement."
Fund firms are beginning to like social media and the devices their staffs use to communicate online with customers.
Social media platforms Facebook, LinkedIn and Twitter allow advisors to build new relationships and market their firms, but success varies from platform to platform.
Social media record keeping may become a larger challenge for firms as they keep pace with regulatory rules, Bank of America Merrill Lynch executive Douglas G. Preston said Wednesday at the Securities Industry and Financial Markets Associations Social Media Seminar in New York.
A U.S. Trust survey reveals how three generations of wealth approach estate planning, elder care, and family privacy and security.
Advisors are now at the point where they are asking, What oar should I buy? said Blane Warrene, the CEO of Arkovi, a leading social media archiving service.
Social media is today's printing press and advisors have to be prepared for a new Rennaissance, according to Jason Seiden, the co-founder and CEO of Ajax Social Media Group.
Theyre skeptical, cynical and probably way too dependent on mobile computing devices. But advisors who dont make the effort now to target and cater to Generation X and Generation Y investors will pay a steep price in the next decade as their bread-and-butter Baby Boomer clients transition from wealth accumulators to wealth distributors.