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Wednesday, October 12, 2011

2:50 PM - 3:40 PM

COMPLIANCE AND BUSINESS VALUE ON SOCIAL MEDIA: HOW FINANCIAL FIRMS AND PROFESSIONALS CAN SUCCEED IN THE FACEBOOK ERA

Clara Shih Board Director, Starbucks; CEO, HEARSAY SOCIAL & AUTHOR OF: THE FACEBOOK ERA

Just 35-percent of advisors say they use social media tools for work, but those that do, report higher revenue growth and an increased client book of business compared to those that don’t.  This session will discuss how you are using LinkedIn, Facebook, and Twitter to grow your business, if at all.  Learn how firms are facing the challenge of approval, monitoring, archiving and supervising registered reps and investment advisor communications to meet the requirements of the SEC and FINRA. Bestselling social media author, Clara Shih incorporates technology, legal, compliance, and financial industry perspectives to explore both the regulatory landscape as well as business opportunity for financial firms and advisors.

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