Has The economy affected your branding?

[FredzA]

The question is asked, what has happened to your branding since the economic meltdown.

Here is an article that explains the economy in perspective.

http://www.loansandcredit.com/is-the-cu ... 010-03-23/

[Consumer IQ]

To set the stage a bit, my company, Consumer IQ, is a hubspot for eMarketing services in the Financial Services Industry. Our program is called "eReferral Network Marketing" and the fundamentals of the program are designed to address the current competitive and economic landscape through internet based marketing programs.

The economic environment has become a double edged sword for the local service provider or business owner in the financial services industry (Financial Planning, Insurance, Taxes). On one hand it's exposed some of the most reputable brand names as slightly unethical in their business practice, which is good for the next generation to get opportunities. On the other hand it has driven consumers to the internet where they are getting exposed to deceptive lead generation sites that have diminished the value of the internet beyond a simple resource for free information.

From the perspective of online branding, this environment could not be any better in terms of establishing a brand due to the incredibly high level of internet traffic that can be leveraged. But it's important to have a plan, be sure to stay focused on your message, and lastly not cross any lines of compliance that may be in place. .

3 Tips to Brand Effectively in this Economy:

1. Be Honest with yourself and your audience in terms of what you represent and can offer.
2. Have a detailed action plan, a focused message, and use reputable communities.
3. Understand the loss of trust, it's not personal and represents an opportunity for new competitive opportunities.