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How Advisors Can Use Video, Multimedia to Connect With Clients

Marketing expert Marie Swift says financial advisors who embrace videos, podcasts, recorded multimedia presentations and live online meetings can connect and build rapport with clients in a fraction of the time and more cost effectively than ever before.

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The financial planning community has a lot of knowledge and wisdom - way more than any individual writer or commentator. But how do we tap the deep wisdom of the crowd to help us resolve important, complicated issues? Bob Veres, a columnist for Financial

How Advisors Can Use Video, Multimedia to Connect With Clien

Postby AdvisorsAdvisor » Mon Feb 13, 2012 3:23 pm

Marie's got some great advice here -- we second all of this! Another term for this is New Media; we do a lot of this kind of work with advisors. We'd add to her list things like video sales letters, podcasts, audio or video-based newsletters and webinars. Learn more and see some examples at http://www.advisorstrustedadvisor.com/new-media.html .
AdvisorsAdvisor
 
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