Times are tough-for you, for your clients and for your business. We're here to help.

Each Friday, we provide you with our coaching column "In the Game," written by Financial Planning's Deputy Editor Stacy Schultz. This column is chock-full of helpful and practical tips from the industry's most renowned coaches that will help you better your practice today-in essence, get you in the game.

In light of the new FINRA regulations, Schultz delved into the exciting, and often confusing, social media universe in a three-part series entitled "The New Rules of Social Media." From which applications you can use to find clients-and which not to-to how you can make the most out of your time online, you will find everything you need to navigate through the complex world of social media here.

But that's not all. Do you know what your affluent clients want in this new, more frightening environment? Do you know what those misplaced clients who wonder into your office, hurt by their former advisors, are looking for? "In the Game: The New Affluent Mind" will tell you.

Are you looking for that edge that will set you aside from the planner down the street. Check out "In the Game: The New Value Proposition" to see what you need to do to become an invaluable part of your clients' life.

So go to www.financial-planning .com/columns/in_the_game.html today for a refreshing look at the tasks you have in front of you today. Have an idea that you'd like to see or a question you'd like the industry's finest coaches to answer in an upcoming "In the Game" column? Email the author at stacy.schultz@sourcemedia.com.