Updated Friday, July 31, 2015 as of 9:27 AM ET

Investing for Gen Y: 5 Rules to Remember

Savvy financial planners are always interested in catching the next generation of investors to replace older clients, but serving today’s young adults presents a special challenge.
Many members of Generation Y entered adulthood at the time of the worst recession since the Great Depression. Many of these young adults also graduated from college with an unprecedented amount of student debt and have faced a punishing job market.

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