Dynamic website design is important for attracting and retaining employees, says Joe Polidoro, founder of the advisor marketing firm Marketeria, which designed Vantage's new website. "Regularly sharing your views on your website and on social media expresses who you are, what you believe and the impact you have on clients," he explains. "If a prospective employee reads your content and discovers that his or her views align with yours, you've created an engaged employee even before he or she is hired.
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