Top 10 Fund Websites for Advisors
No. 1: BlackRock Its sophisticated tools help advisors capitalize on market opportunities.
No. 2: John Hancock Thee Boston-based company's website features timely topics that highlight business-building opportunities and resources.
No. 3: Fidelity Personalized interaction nurtures advisor loyalty.
No. 4: J.P. Morgan Its website provides timely thought leadership packaged with advisor action plan.
No. 5: American Funds The company leverages technology to showcase strong firm history.
No. 6: Oppenheimer It makes accessible thought leadership suitable to advisors and clients.
No. 7: DWS The company links comprehensive business development support to current investor issues.
No. 8: Putnam It ties thought leadership on current topics to client solutions.
No. 9: Vanguard The fund giant boosts advisor proficiency with portable, shareable thought leadership.
No. 10: Franklin Templeton The company leverages proprietary research to enhance advisor expertise.
Kasina ranked the best mutual fund websites for advisors. The 12th annual survey is based on 156 different factors, including content, functionality and user experience, putting 42 advisor-facing websites through their paces. The following is a countdown of the top sites.