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What Are the Top 5 Factors Mass Affluent Consider When Selecting an Advisor?

Top 5 Factors Mass Affluent Use in Selecting an Advisor Top 5 Factors Mass Affluent Use in Selecting an Advisor

When it comes to choosing an advisor, mass affluent investors are very selective. According to a survey by the Spectrem Group, it all comes down to these five factors for individuals from households with a net worth of $100,000 up to $1 million not including primary residence.

5. Depth of Products and Services (80%) 5. Depth of Products and Services (80%)
4. Fees and Commissions (85%) 4. Fees and Commissions (85%)
3. Investment Track Record (91%) 3. Investment Track Record (91%)
2. Transparency (92%) 2. Transparency (92%)
1. Trustworthiness (97%) 1. Trustworthiness (97%)

When it comes to choosing an advisor, mass affluent investors are very selective. According to a survey by the Spectrem Group, it all comes down to these five factors.

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