“These new sites have a dynamic look and feel that reflects the organization and its mission of benefitting the public,” said Kevin Keller, the board’s CEO, in a statement. “Websites are like storefronts for any organization -- they need to be inviting, accessible and offer visitors a great experience.
The new sites include new features and resources to help CFPs, prospective CFP certification candidates, education providers, policy makers and the public quickly find the information they need, according to the board. They include information about how to become a CFP, searching for updated continuing education information or looking for a CFP.
Some of the new elements of CFP.net include:
- Easier navigation and responsive design. The site’s new more intuitive navigation is adaptable to multiple platforms, including desktops, tablets and smart phones.
- More social media, video. New social media tools allow users to interact with the CFP board and share content, such as videos featuring CFP professionals.
- Expanded “Find a CFP professional” tool. Consumers can find a CFP who meets their needs through a search tool using specific criteria such as location, compensation type and specialization.
- Searchable CE feature. CFPs can easily sort through a wide variety of continuing education programs that meet the board’s renewal requirements.
- Enhanced marketing toolkit. To support the board’s public awareness campaign at the local level, CFPs get access to a digital toolkit full of resources that highlight the importance of working with a planner who maintains a CFP certification.
In addition to the main CFP.net site, CFP Board also relaunched its consumer site -- LetsMakeaPlan.org -- with accessible, timely and relevant information about financial planning, steps to creating a plan and how consumers can find the right CFP for them.
The new consumer site also features educational content from CFP Board Consumer Advocate Eleanor Blayney, as well as a variety of publications and tools like calculators to determine compounding rates and measure net worth.