The release by the nation’s largest independent RIA-owned trust company offers RIAs improved ease and functionality, while further integrating a trust account system alongside traditional broker systems that are responsible for portfolio management, rebalancing, and trade orders.
“It’s a big step in the brokerage and trust accounting world, bringing those two areas closer,” said Laurie Bloom, an assistant vice president of client service for National Advisors Trust. “AdvisorDesk allows us to service trust and brokerage system all in one system, giving advisors more flexibility and ease of use.”
The upgrade includes a new menu structure, quick links to advisors’ most frequently used items, an expanded Resource Center, and a Products & Services Catalog for easy reference.
“In the old system, you would have to know where you want to go in order to find what you’re looking for,” said Lindsey Mazzolo, director of client operations at Legacy Wealth Management. “Now it’s very intuitive. I can customize my own homepage with widgets so that it gives me exactly what I want to see quickly.”
One improvement would be to have an interactive dashboard that takes the advisor directly to the detail of an alert without the intermediary log-in steps, Mazzolo said.
Other key features of the new version include AdvisorDesk Reports Center, which enables advisors to seamlessly run account summary, account positions, and account transactions reports, and fast access to client statements all in one place.
“The enhancements in this new release of AdvisorDesk are in response to advisors’ feedback, and also incorporate key improvements to the foundation of the technology platform that will help facilitate future advancements,” said Cindy Ralls, vice president of Marketing for National Advisors Trust. “We are currently in development on our next upgrade, which will focus on improvements to trading capabilities.”