Janney Montgomery Scott has just opened an office in Sarasota, Florida, its first on that state’s West Coast. The newly-created Havener Financial Group of Janney Montgomery Scott works out of Sarasota, headed by Barry Havener, Senior Vice President/Investments. Two registered private client assistants, Donna Smothermon and Barry’s wife Becky Havener, joined in the move from Morgan Keegan, where Barry had been a first vice president.

“Janney has had a presence in Florida since 1998, when we opened an office in North Palm Beach ” Jerry Lombard, president of Janney’s Private Client Group, told On Wall Street. “Besides Sarasota, we have six offices in that state, all on the East Coast.” Sarasota, on the Gulf of Mexico, is south of Tampa and north of Fort Myers.

Michael Levin, Senior Vice President, is Janney’s regional manager for Florida, based in the Boca Raton office. According to Lombard, Janney’s six established offices in the Florida region have over 50 advisors.

Reporting to Levin will be newly-hired Douglas J. Torretta, Vice President/Private Client Group, who will soon become branch manager in Sarasota. Torretta, who was previously a vice president with Morgan Stanley Smith Barney, won’t be a producer in Sarasota. “His responsibilities include recruiting advisors so the branch can grow,” said Lombard.

For now, Torretta will manage Barry Havener’s team, which oversees $83 million in client assets. Havener, who was named a FIVE STAR Best in Client Satisfaction Wealth Manager in both 2009 and 2010, also was nominated for the 2010 edition of Who’s Who Among Executives and Professionals, recognizing top investment advisors in the Sarasota area.

“Many quality advisors are finding Janney to be a top destination in the industry, offering the open architecture and supportive environment that allows them to remain focused on meeting their clients’ needs,” said Lombard. Since the beginning of 2012, Janney has added 13 financial advisors, according to Lombard, with average annual production over $750,000.

“Bringing these experienced professionals to our firm and  expanding our presence on the West Coast of Florida is another example of our commitment to grow our firm within our existing footprint,” said Lombard, “providing quality advice and service in convenient locations.”

Donald Jay Korn writes for On Wall Street.