Barclays Wealth, a unit of U.K.-based Barclays plc, is at it again.

The firm that has been expanding its U.S. wealth management operations, albeit slowly and selectively as it aims to focus on the very high-end clients, announced a sweeping round of new hires Wednesday.

There were new advisors hired in the Southeast, teams recruited in New York, and a new regional manager appointed for Los Angeles.

The new advisors in the Southeast include Tom Pair and Forest Simmons in Atlanta. Pair was at UBS Financial Services previously, while Simmons joined from BNY Mellon Wealth Management.

Separately, two teams were hired in New York. Ron Willis and John-Paul Tomassetti joined from JPMorgan Chase Private Bank, where they worked in the Global Investment Opportunities Group advising ultra-high-net-worth investors. Meanwhile, Rene Joliot, Edgar Ramirez and Romel Rodriguez also joined in New York from UBS International. All five of the new advisors in New York will report to Mark Stevenson, managing director and branch manager for the New York office.

Also, Barclays Wealth named Brian Sears as a managing director and regional manager for Los Angeles. Sears will be responsible for all aspects of the Los Angeles branch, and will report to Steve Houston, head of Wealth Management Americas.

Additionally, there were a handful of other new hires from earlier in the summer that the firm just announced today.

In the Miami office, Tony Esses was hired from HSBC Private Bank, where he has been for 24 years focusing mostly on Latin America; Robert Sperber was hired from Morgan Stanley Smith Barney; and James Hafele, was hired from Morgan Stanley Smith Barney; and Matthew Burton joined in Palm Beach, from JPMorgan.

Meanwhile, John Nicholas had joined in Atlanta from Morgan Stanley Private Wealth Management. And in the Philadelphia office, the company recruited a team of Gerhard van Arkel and Brett Thomas Meyers from Wilmington Trust.

Barclays has been expanding its US operations for the past year with a goal of carving out a niche of ultra rich clients.

Most recently it hired two executives in New York: Donald Gershuny as a managing director and general counsel, Americas; and Peter Reynolds as a managing director and chief risk officer, Americas.

And a few days before that, it appointed David Lewis to a newly created position of managing director and head of banking, Americas. In that position, he will oversee the regional banking platform and lead the company’s continued build-out of its regional banking products and services. And a few days earlier, it hired Stephen Head as Managing Director and Regional Manager for Texas. Based in Dallas, Head will be responsible for managing the Dallas and Houston offices, as well as growing the regional business. He will report to Steve Houston, who had been promoted in June to build the firm's high-net-worth client business and expand its advisor network.