Bank of America has hired almost 300 new Merrill Edge financial solutions in Texas and Florida, bringing the firm to its target of reaching more than 1,000 financial solutions advisors total by the end of this year.
The new additions in Texas and Florida come as Bank of America has boosted its financial solutions advisor force nationally, most recently with 27 advisors in the Southeast, 80 advisors in California and Nevada, and 40 advisors in the mid-Atlantic region. The latest hires bring the firm’s financial solutions advisor force to more than 1,200 in total.
The financial solutions advisors specifically target customers with investable assets between $50,000 and $250,000 in the firm’s banking centers and Merrill Edge advisory centers. Merrill Edge provides brokerage services at those centers, and Merrill Edge is also the name of an online investing platform.
The new financial solutions advisors include about 65 hires in cities such as Boca Raton, Fort Lauderdale and Sarasota, Fla.; 155 in Jacksonville, Fla.; and more than 60 in locations including Austin, Dallas, Houston and San Antonio, Texas.