Updated Saturday, October 25, 2014 as of 8:01 AM ET

Cetera Launches New Tech Service to Help Banks Integrate Client Data

 Cetera Financial Institutions announced a new technology offering on Wednesday called DataPak, which will enable banks and credit unions to more closely integrate their core operations and their wealth management services. Specifically, it will help financial institutions infuse customer data from their wealth management or brokerage operations into their broader business systems in order to help better measure program and client profitability, according to Cetera.

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