Updated Sunday, July 13, 2014 as of 8:04 AM ET
Practice - Technology
With Social Media ROI, It's Sense, Not Dollars: Citi Exec
by: Penny Crosman
Tuesday, June 26, 2012

Many bankers wonder where the return on investment is in social media. Frank Eliason says there is none, if you're thinking about it in direct terms of dollars and cents.

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