In this, our global strategy spotlight issue, we examine the various ways that firms and advisors are finding opportunities in emerging markets and how they're taking advantage of them for their clients and themselves.
Despite the fact that Americans are increasingly traveling abroad, Managing Editor Lorie Konish learns that your clients are still proving to be resistant to putting their money to work there. In "Emerging Attitudes," our cover story, Konish finds this is largely the result of culture, habit and a lack of understanding. She also takes a look at some of the surprising and creative ways that advisors are convincing their clients to find gains overseas.
As much as Americans like traveling internationally, foreign clients are even more enamored with coming to the United Stateswell, at least their money is. In "Bringing International Home," Associate Editor Mason Braswell investigates how and why firms are expanding "internationally" without setting foot outside the United States by managing U.S. assets of foreign nationals. Given the lack of success that even the biggest players have had in establishing a physical presence in the emerging markets, we think this strategy will catch on in a big way. Advisors who gain the proper training and develop a robust client network will profit handsomely from it.
We're thrilled to welcome our newest contributor, Dr. Brad Klontz, a clinical psychologist, academic and noted author, who pens our new column "The Client's Emotions." This month, he helps you become a multi-culturally literate advisor. In addition, contributing writer Alix Stuart examines one of the thorniest tasks facing advisors todayholding a client event without it feeling like an awkward sales pitch. She talks to advisors who make events the centerpiece of their marketing and who are building strong client relationships in the process.
I hope you and your family continue to enjoy a happy and productive summer. If you have any questions or comments, please contact me at firstname.lastname@example.org, via Twitter at @onwallstreet, the On Wall Street group on LinkedIn and via Facebook.com/OnWallStreet.