Updated Friday, November 28, 2014 as of 8:10 PM ET

Fifth Third's Test Branches Are Missing One Thing: Teller Counters

"The way customers want to interact with us is changing," says Kevin Sullivan, managing director for distribution strategy at Fifth Third Bank. "Customers are wanting to bank with us where, when and how they want to" increasingly, through digital outlets. This trend has prompted the bank to set up test branches for piloting new technology to appeal to changing needs.

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