"The way customers want to interact with us is changing," says Kevin Sullivan, managing director for distribution strategy at Fifth Third Bank. "Customers are wanting to bank with us where, when and how they want to" — increasingly, through digital outlets. This trend has prompted the bank to set up test branches for piloting new technology to appeal to changing needs.
All On Wall Street articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, blog discussions, the iPad App, CE Exams, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our daily or weekly e-newsletters covering the latest breaking news, opinions from industry leaders, developing trends and growth strategies.