A couple years ago, when my VP of sales--Mara--started out on the phone, she had no fear of placing cold calls. Mara actually got the hang of making cold calls a lot faster than I did when I started out. Her attitude was pleasant and she was not afraid of who was going to greet her at the other end of the line. That was until she called on "Jane-with-four-last-names" who worked at a premier wirehouse in Manhattan.
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