Get Your Message Shared
Choose your content strategically, whether you're offering free downloadable budgeting templates or daily investment insights. To encourage your audience to share, make sure you enable sharing buttons and other social media tools right on your website.

Upgrade Your Blog
Blog posts don't have to be just text -and might be even better if you include multimedia. That can include video blogs or audio content, which can be posted to both company websites and stand-alone blogs. E-newsletters can also help make sure that content reaches all of your contacts.

Mobilize Your Efforts
Use the Twitter, Facebook and LinkedIn apps, as well as third-party apps -such as Buffer App, Pocket, Hootsuite and more-for sourcing, saving and sharing content on the go. Make sure your website, blog and email marketing content is mobile-ready and friendly too.

Keep It Short and Sweet
Less is more, and more is less. Tailor posts so that they are short and punchy to encourage people to click on your links. Also use link shortening services like and to transform long, clumsy web addresses into bite-sized fragments that are easier on the eye.

—Teck Lim and Samantha Allen