LAS VEGAS -- IMCA says it has the answer for when clients are about to make a financial decision, and they're not exactly at their "rational best."

The association announced at the start of its annual conference that it will introduce an online behavioral finance program to help advisors spot these sometimes sticky situations with insights from academics at leading business schools. The certificate program will go live in coming months, and include content from Duke University’s Dan Ariely, MIT’s Andrew Lo, and Meir Statman of the Santa Clara Leavy School of Business.

IMCA created the course to complement expanded behavioral finance content in its certification programs. These arose from recent job task analyses for the CIMA and CPWA certification.

“Today’s advisors must possess expert behavioral finance savvy to competently guide their clients’ investing decisions and build durable portfolios,” says Sean R. Walters IMCA’s executive director and CEO. “IMCA has built a premier reputation for our live education offerings, but we feel that high-quality education can be delivered in a variety of media.”

BEHAVIORIAL CURIOSITY

Advisor appetites for tips on behavioral finance are on the rise, IMCA says. The association surveyed its members and found 85% were interested in advanced topics on the subject.

The course provides 15 to 20 hours of continuing education credit via slides, video, speaker notes or readings, and quizzes. IMCA touted the online format as another step in delivering virtual education for its members. Previously, IMCA and the CAIA Association released the online course, "Fundamentals of Alternative Investments.

IMCA also says it is planning to offer, along with MIT Sloan School of Management, an online education program for CIMA certification.

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